Video | Driving Value Through Optimised Solutions for Salesforce: Design | Build | Maintain

Douglas Sellers, a managing director and founder of the Salesforce practice at Protiviti, offers a comprehensive look at the critical challenges businesses face in today's rapidly changing technological landscape. At the forefront of these challenges is the responsible implementation of artificial intelligence (AI). Sellers highlights the difficulties companies encounter when trying to understand AI's full potential, knowing when and how to deploy it effectively and ensuring data protection for organisations. This is not just a technical concern, but also one that involves navigating complex ethical considerations and ever-evolving regulatory landscapes.

Despite these hurdles, Sellers underscores that businesses must maintain a focus on their customers’ needs and expectations. In the race to adopt new technologies like AI, there is a risk of losing sight of our customers. Therefore, balancing the opportunities offered by AI with a customer-first approach is essential for long-term success.